Welcome to another episode of the Evolved Radio Podcast! In today's episode, I’m joined by Mike Psenka, CEO and Founder of Moovila, to delve into the world of project management, particularly in the MSP (Managed Service Provider) space. If you've ever wondered why projects just can’t seem to get delivered on time and how you could make your project delivery process better, you’re gonna love this one. We discuss the importance of understanding dependencies, the critical path, and how technology can streamline project management processes. Mike shares his insights on APMM (autonomous project monitoring and management) and its innovative features. Whether you work in a smaller MSP or a larger organization with a PMO, there's valuable advice for all. So join us as we explore the secrets, strategies, and challenges of managing projects in the ever-evolving world of IT.

This episode is brought to you by Evolved Management Training Courses.

Online courses specifically crafted for MSP needs. A Service Manager BootCamp course, a project manager for MSPs course, an MSP security fundamentals course, and an IT Documentation Done RIght course.

In this episode, I’m joined by my long-time friend and marketing expert, Matt Rouse, co-founder of Hook SEO and author of “Will AI take my job?” Together, we delve into the world of small and medium-sized business (SMB) marketing and explore the fascinating role that artificial intelligence plays in this domain. From their personal experiences in the industry to the essential strategies and tactics that maximize digital advertising ROI, we cover it all. We also reveal their insights on leveraging AI tools to enhance SEO, advertising, and content creation. So, get ready to dive deep into the world of SMB marketing and AI as we uncover valuable tips and strategies for businesses of all sizes. Let's jump right in!

This episode is brought to you by Evolved Management Training Courses.

Online courses specifically crafted for MSP needs. A Service Manager BootCamp course, a project manager for MSPs course, an MSP security fundamentals course, and an IT Documentation Done RIght course.

Welcome back to another episode of Evolved Radio Podcast! In today's episode, Todd is joined by Jake Gregorich, VP of Growth for Lyra Technology Group, to discuss some fascinating topics related to the challenges and strategies involved in exiting a business. Together, they dive into the concept of the "Death Valley" in the 1 to 5 Million range, where businesses face difficulties due to lack of buyer interest, low selling prices, and stalled organic growth. But fear not, because our experts are here to guide you with tactical and strategic approaches to overcome this hurdle.

They explore the importance of implementing cybersecurity measures and running opt-out campaigns to ensure clients adopt best practices, ultimately leading to impressive year-over-year growth of 8 to 10%. Additionally, our speakers share their insight on being more prescriptive about the technology stack, challenging the idea of assuming client preferences and instead advocating for what they believe is best.

Furthermore, they delve into the fascinating world of successful managed service providers (MSPs) and the key factors that contributed to their achievements. By appointing a second in command and giving them equity, these MSPs experienced significant growth and even achieved valuations 10 times higher than the initial value. Our experts provide valuable insights on finding the right person to drive growth in your business and the benefits of promoting them, including potentially granting them a stake in your business.

But that's not all! Todd and Jake also shed light on the division between the external-facing aspects of a business and its internal operations. Through various examples, they illustrate the potential pitfalls of centralization and the importance of preserving culture and customer relationships during integration into larger businesses.

In terms of marketing and sales strategies, our speakers stress the value of being present in the same places as your ideal customers. Whether it's through multichannel marketing, retargeting warm leads, or even speaking at events, it's all about gaining authority and credibility in the eyes of your target audience.

So, for an episode packed with actionable advice and insights on business exit strategies, growth, marketing, and more, tune in to this exciting episode of Evolved Radio Podcast!

This episode is brought to you by Evolved Management Training Courses.

Online courses specifically crafted for MSP needs. A Service Manager BootCamp course, a project manager for MSPs course, an MSP security fundamentals course, and an IT Documentation Done RIght course.

When I started the Evolved Radio podcast years ago, I intentionally made the episode format three digits. "001" I knew this was something I wasn't going to give up on after six episodes, which is the average number of episodes that new podcasts do before being abandoned.

The podcast has evolved. I've focused more heavily on my target market of MSPs and IT service providers, but I still like to throw in some random nerdy stuff like fusion, drones, genetic engineering, and more. To celebrate a real milestone for me as I hit episode 100. I'm again evolving the podcast. This episode is a video podcast! I hope to add video to most future episodes as well. If you’d like to watch the video version, check it out on my YouTube channel here.

This one is a collaboration with Kyle Christensen from K7 Leadership. We are talking about why the service manager plays such a crucial role in every MSP, how to be successful as a service manager, and what owners need to know about making their service manager successful.

This was a really fun episode to jam on with Kyle. With occasional rants and fun observations from our time in the industry helping MSPs with exactly these kinds of issues.

This episode is brought to you by Evolved Management Training Courses.

Online courses specifically crafted for MSP needs. A Service Manager BootCamp course, a project manager for MSPs course, an MSP security fundamentals course, and an IT Documentation Done RIght course.

Today I’m joined by Phil Edgell of Edge Consulting. Phil and I met early in our tech careers and went on a similar journey in an explosive growth phase at the company we worked at. Phil’s experience is extremely wide-ranging, from starting as a tech to leading a world-class IT company and building the sale channel for several high-growth SaaS companies like Hootsuite and Revenue.io.  In this episode, Phil shares his insights on winning more business, the importance of role-playing, why cold calling gets a bad rap and actionable tips on identifying your ideal customer. Please enjoy this insightful conversation with Phil.

This episode of the podcast is brought to you by Evolved Training Courses. Training built for MSPs.

Today on the Evolved Radio Podcast I’m chatting with Alex Dow, Chief Innovation Officer and co-founder of Mirai security. 

Alex is an old friend and someone I deeply respect for his experience and knowledge of cybersecurity. He’s worked in the federal security space, securing the Olympics, and now runs a fast-growing security consulting firm in Vancouver.

 Alex is also returning guest on the podcast. He originally joined me way back on episode 11 when we talked about drone racing.

On today’s episode, we’re discussing the security mindset. What is a “good enough” cyber security strategy? The buying psychology of the business that is looking for security services, a ton of war stories from Alex’s travels in the security world. We even dip into the details of the recent LastPass security breach.

Please enjoy my conversation with Alex.

This episode of the podcast is brought to you by Evolved Training Courses. Training built for MSPs.

Today on the podcast I’m speaking with Colin Knox CEO and co-founder of Gradient MSP. Colin is an MSP channel veteran. He built and sold his MSP, and created Passportal, which he sold to Solarwinds. Now Colin is back at it with Gradient.

Colin and I get real on the composition of the MSP market not being what a lot of people would seem to understand. How that influences the vendors and marketers of the industry and what effects that has on a huge majority of the MSP market. 

We get on our soapboxes a bit in this one and talk about some really important topics. I hope you enjoy my conversation with Colin.

This episode is brought to you by Evolved MSP Training.

Today on the Evolved Radio Podcast, I’m chatting with Shane Mishler from SD Tech. Shane and I discuss the power of partnership. The lessons he’s learned in running an IT business with his business partner. We chat about the pros and cons of having a business partner. 

I explore how Shane and his partner share the responsibilities of the business and ensure effective communication between them. We also dig into how partnerships should be considered with clients and vendors. 

This is a great conversation for anyone who owns a business with someone or is considering taking on a partner.

This episode is brought to you by Evolved Training. Training courses built for MSPs.

Today on the Evolved Radio Podcast I’m joined by Matt Call, Assistant Professor of Management at Mays school of business @ Texas A&M. Matt’s research seeks to understand how organizations can create and capture value from their workforce, with a particular interest in star employees. His work has been featured in Wall Street Journal and numerous academic journals.

We chat about identifying high performers, the downside risks of high performers, and how they should influence our thinking about stars as managers as well as members of teams. It’s a fascinating and practical discussion about how to increase the collaboration and cohesiveness of your teams.

Please enjoy my discussion with Matt.

This episode is brought to you by Evolved Management training.

Today on the podcast I’m joined by Alastair Woolcock, CSO with Revenue.io. Alastair has had an incredible career in technology sales, strategy, and industry analysis. Today Alastair is rolling those skills together to help build a sales enablement platform with Revenue.io. It’s a very cool technology that we touch on at the end of the interview. Alastair shares his thoughts and experience on the art and science of being successful at sales, the people, the tool, and the technology. Please enjoy my conversation with Alastair.